[cultural core] achievement between heaven and earth

核心说明：成就是人生价值的实现。不论出身如何，如果能积极地入世，充分发挥智慧、能力,最大限度地为社会、为集体也为自我创造价值，才不负天地的赋予，无憾此生。

Core description: achievement is the realization of the value of life. No matter how background, if actively entering WTO, give full play to the wisdom and ability to maximize the social collective, also create value for oneself, do not give negative and no regrets.

【基本信念】公平、争优、创新、诚信

Fairness, competition, innovation, integrity

信念说明： 秉着以诚为本，公平对待，勇争优先，敢于创新的态度和精神进行系统性销售服务。

With the belief that: honesty, fairness, striving for priority, innovative attitude and spirit of systematic sales service.

【经营理念】优质服务 创新发展

[business philosophy] quality service innovation and development

理念说明：客户至上，技术领先，打造名品，稳步发展

Concept description: customer first, technology leadership, build a famous product, steady development

【技术理念】先学会应用，再发展创新

The first Institute of technology applications, and then the development of innovation

理念说明：创新技术、发展技术很重要，但更重要的是，要先学会应用技术，把现有技术应用得 得心应手、淋漓尽致。只有这样，创新发展出来的高新技术，才能真正落实到产品的功能与质量上。

Concept description: innovative technology, development of technology is very important, but more important is that the first Institute of applied technology, the existing technology is handy, most vividly. Only in this way, the innovation and development of high and new technology, in order to truly implement the function and quality of the product.

【服务宗旨】质量第一，效率第一；客户至上，信誉至上

Quality first, efficiency first; customer first, reputation first

宗旨说明：产品质量一定要稳定可靠，让客户放心使用；效率一定要高，供货要及时，避免让客户焦急。把客户放在心头上，想客户之所想，急客户之所急，以信誉赢得客户的信任与尊重。

The purpose of Description: product quality must be stable and reliable, so that customers can rest assured that the use of efficiency must be high, supply should be timely, so that customers anxious to avoid. To put the customer in mind, want to customers think, urgent customer's urgent, in order to win the trust of customers and respect.

【人力资源理念】尊重人才，提供舞台

Human resources concept of respect for talent, provide the stage

理念说明：解决了基本的生存问题之后，人才需要家的安全、社会的认同，需要赢得尊重，需要实现自我价值。革新尽力创造家的氛围，让员工产生归属感；在革新，只有分工的不同，没有人 格的高低，给予员工充分的尊重；革新将人才的人生规划纳入企业总体规划当中，创造良好机制，为人才提供发展舞台。在实现企业最大目标的同时，给每个人提供充分实现自我价值的发展空间--“你能翻多大的跟头，就给你搭多大的舞台。”

Philosophy: to solve the basic problem of survival, the talent needs of the home security, social identity, need to win respect, the need to achieve self-worth. Innovation to try to create a home atmosphere, let employees have a sense of belonging; in innovation, only different division, no personality will give employees sufficient respect talents; innovation will plan into the overall planning of enterprise life, to create a good mechanism, provide the stage for talent development. In the implementation of enterprise objectives, to provide everyone the full realization of the development space of self value -- "you can turn the big somersault, will give you a stage."